Duke
A long-time client, Duke Electric finally gave us the green light to undertake a full rebrand. With roots dating back to 1933 and a name that honors their father—“the Duke”—the company holds a strong emotional connection to its identity. Our goal was to preserve that legacy while modernizing how the brand shows up today. The result is a refreshed identity that feels authentic to who they are: experts who know their craft and a trusted name in the industry.
Brand Refresh
Establish Brand Strategy & Architecture
Modernize Logo & Visual System
Refine Brand Story & Messaging
Crystallize Positioning & Value Proposition
Prepare Brand Guidelines
Update Website & Content Strategy
New Stationary & Sales Collateral
New Signage, Vehicles & Apparel
Let’s turn smart thinking into standout work.
From insight to impact, we help brands move and move people.