Beatties

Beatties came to us ready for a brand refresh that would both honor their
deep history and position them for continued growth. Through leadership
interviews and employee focus groups, we uncovered the essence of who
Beatties is and what they stand for. With those insights, we created a
modernized brand identity, developed a comprehensive internal brand guide
to unify their voice and culture, and launched a redesigned website that
brought their new story and visual system to life.

Establish Brand Strategy & Architecture
Modernize Logo & Visual System
Refine Brand Story & Messaging
Crystallize Positioning & Value Proposition
Prepare Brand Guidelines
Update Website & Content Strategy
New Stationary & Sales Collateral
New Signage, Vehicles & Apparel