"How a comprehensive 'growth program' for a mature office retail business resulted in a huge ROI."
Beatties is an Ontario-based office retail business that’s been around for over 100 years. They came to us wanting to modernize their marketing strategy for the digital age. To do this effectively, we knew they needed to rebrand their business to communicate their values and positioning more effectively while maintaining the loyalty they've built as a mature business.
A growth program would suit their needs perfectly.
At its essence, this growth plan was about finding opportunities to implement digital best practices for marketing and sales enablement. Our cross-functional team leveraged all of our capabilities to develop a plan that touched an virtually every aspect of digital sales and marketing.
Phase 1: Develop customer journeys based on well-researched buyer personas
We doubled down on audience and market research to establish a new brand identity and voice. These market insights led to the development of new buyer personas, which effectively informed our growth program.
Phase 2: Lead acquisition through promoting tailored content
Focusing on showcasing their case studies was an essential part of the strategy as they helped to sell the business to prospective customers. Targeted assets and offers were also created, including guides, quizzes, blogs, digital ads and AdWord campaigns.
Phase 3: Digital sales enablement through CRM adoption
An integral part of the growth program is sales enablement. We equipped Beatties with the full scope of HubSpot's sales hub and established a fully automated lead qualification process. This strategy ensured that no leads fell through the cracks.
After crunching the numbers, Beatties calculated an ROI of +167% from the growth program
After crunching the numbers, Beatties calculated an ROI of +167% from the growth program. Suffice it to say, they have stayed with us as clients and have been increasing their budget year over year.
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