Truehelm
Originally operating as Southbrook Consulting, the firm faced brand confusion with its sister company, Southbrook Accounting. With a clear vision to help owner-led trades and service businesses break through the noise, scale operations, and reclaim freedom without losing sight of their core values, they needed a distinct identity. We created the name Truehelm and built a full brand system, logo, messaging, positioning, voice, and visual identity, anchored in clarity, leadership, and legacy. The result is a brand that reflects their mission and provides a strong foundation for growth.
Rebrand
Naming & Asset Procurement
Brand Strategy & Architecture
Logo & Visual System
Brand Story & Messaging
Positioning & Value Proposition
Brand Guidelines
Website & Content Strategy
Stationary & Sales Collateral
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