Phase 1: Understanding the Modern Buyer
Challenge: Beatties was marketing to assumptions, not insights.

Solution: We conducted extensive user research to uncover how office managers, facility directors, and procurement teams actually make purchasing decisions in today's market.

Result: Three distinct buyer personas emerged, each with unique pain points, preferred communication channels, and decision-making timelines.

Phase 2: Infrastructure that Scales

Challenge: Sales and marketing operated in silos with no shared visibility into the customer journey.

Solution: We deployed HubSpot as the central nervous system, creating:

• Unified customer data and interaction history
• Automated lead scoring based on behaviour and engagement
• Intelligent workflows that nurture prospects without manual intervention
• Real-time dashboards giving sales teams context before every conversation

Result: Sales teams could focus on closing deals instead of chasing unqualified leads, while marketing
gained clear visibility into which activities drove actual revenue

Phase 3: Brand Evolution for Digital Success

Challenge: Beatties' brand felt dated compared to modern competitors, potentially undermining
digital marketing efforts.

Solution: We evolved their brand identity to reflect their digital transformation while preserving the
trust and reliability that customers valued. This included:

• Updated visual identity and messaging framework
• Mobile-optimized website with conversion-focused user experience
• Consistent brand application across all digital touchpoints

Result: The refreshed brand conveyed a forward-thinking, dynamic identity that resonated with current market expectations and more accurately reflected the company’s evolving products, services, and values — ultimately driving higher engagement and conversion.

Phase 4: Content That Converts

Challenge: Generic brochures, product sheets and resources weren't addressing specific buyer concerns at different stages of their purchase journey.

Solution: We created a content ecosystem tailored to each persona's needs:

• Awareness Stage: Industry trend reports and workplace efficiency guides, aligned with persona's pain points and Beattie's product and service solutions
• Consideration Stage: Interactive ROI calculators and comparison tools to help decision making through the purchase journey
• Decision Stage: Case studies, supporting content and product implementation guides

Result: Content became a sales accelerator, with prospects arriving at sales conversations already educated and engaged.

Phase 5: Integrated Campaign Execution

Challenge: Marketing efforts lacked coordination and measurement across channels.

Solution: We launched synchronized campaigns across Google Ads, Facebook, and Instagram, with every touchpoint feeding data back into HubSpot for comprehensive attribution analysis.

Result: Every marketing dollar could be traced to specific outcomes, enabling continuous optimization and budget reallocation to the highest-performing channels.