32 Consulting
As an EOS Implementer, Jeff Jans wanted a brand identity that aligned with the EOS Worldwide community while staying true to his own story. 32 Consulting takes its name from the 32 km mark in a marathon, the point where runners hit the wall and push through. It’s a nod to both his passion for running and the resilience he brings to his clients. We designed a wordmark and color system centered on purple, symbolizing wisdom, creativity and balance. The result is a brand that honors his EOS expertise while authentically representing who he is and how he leads.
New Brand
Brand Strategy & Architecture
Logo & Visual System
Brand Story & Messaging
Positioning & Value Proposition
Website & Content Strategy
Stationary & Sales Collateral
Let’s turn smart thinking into standout work.
From insight to impact, we help brands move and move people.