Public Metal & Precision Custom Welding
Referred to us initially for a website, the companies faced growing competition in their space and a challenge in differentiating between their metal supply and welding services. Through discovery, it became clear their logo needed a refresh and that both businesses required distinct yet connected brand identities. Drawing inspiration from historic steel factory emblems, we created a family of logos that modernized their image while visually linking the two brands, giving them clarity in the market and a stronger foundation for marketing.
Brand Refresh
Establish Brand Strategy & Architecture
Modernize Logo & Visual System
Refine Brand Story & Messaging
Crystallize Positioning & Value Proposition
Update Website & Content Strategy
New Stationary & Sales Collateral
New Signage, Vehicles & Apparel
Redesign Building Exterior
Let’s turn smart thinking into standout work.
From insight to impact, we help brands move and move people.