CASE STUDY | GROWTH PARTNER Capitalizing on a trending product line for a spa & pool company
THE ASK | BUDS SPAS & POOLS
Buds Spas & Pools is one of Canada's oldest spa and pool companies. Buds was looking to take a different approach to its marketing efforts since traditional tactics were not generating adequate performance and ROI.
We proposed a 12-month growth partner program to dive deeply into their business and focus on their key buyer persona. The challenge was identifying the business category with the most significant opportunity for growth.
THE APPROACH | BUDS SPAS & POOLS
The first phase of the growth program prioritized brand experience. Consumer research helped to identify a target audience for growth opportunities, and persona research and development laid the groundwork for an optimal customer journey.
The next phase of the program focused on content development to funnel the target persona through the customer journey. This awareness campaign included a gated quiz, special pricing offers, web pages, and blog posts.
To help keep prospects engaged, we created a white paper speaking to our key buyer persona to guide them through the consideration stage.
The final stretch of the growth program included a focus on sales enablement, automation, and post-sales support. To facilitate this, we set Buds up with one of the most powerful CRM platforms, HubSpot, to manage their sales pipelines and data in one spot.
THE RESULTS | BUDS SPAS & POOLS
Asking a client to take their entire marketing budget and invest it in one type of customer is a tall order. But we knew that if we did the upfront research, we could confidently pull it off and generate the ROI they deserved.
The results? Buds realized a +120% sales uplift and, as a result, doubled their marketing budget with us the following year.
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