The art of law.
Highly respected local law firm, Scarfone Hawkins, needed a new website. They loved their tagline, ‘The Art of Law,’ and we helped them interpret this across the site, from imagery to copy. We showcased the firm’s greatest strength—its 20 partners and associates—through custom written bios and stunning black and white portraits and guaranteed a successful future for the firm through custom content for a ‘careers’ section that was designed to attract the best and brightest articling students and associates.
Scarfone Hawkins LLP
- creative direction
- professional photography
- responsive WordPress microsite
- WordPress training
BLENDING APPROACH WITH TECHNIQUE
Early on we knew that dramatic profile photography would be essential in communicating the ‘art of law’ concept. High contrast black and white photos showcased the individuality of each subject while creating a cohesive look overall. Our special thanks to the talented Lee of Lee Li Photography.
FROM CONCEPT TO PRACTICE
Our creative direction moodboard included concepts for typography, colour palette, imagery and brand statements. Once in place, the visual elements laid the groundwork for the new responsive website which went live in December 2013 and continues to communicate the sophistication of the firm and the artistry of its partners and associates.