Goodbye Imagination Plus…hello Human_Code

Date Posted: May 30, 2016

Human_Code is a modern agency for a digital world. It’s the kind of place where real people work together to turn good companies into great brands and, in the process, realize their true potential.

Human_Code - In pursuit of greatness

As of today, we’re officially Human_Code.

It’s an exciting day—the end result of years spent feeling like something wasn’t quite right, both with our name and the experience we promised our clients.

See, a lot has changed from the days when the company was just Mike and Colin and a couple of other guys building web pages in a sweaty attic. Today’s clients don’t need a web page. They need a strategic, agile approach to their entire online presence, including sophisticated analytics to refine efforts along the way. Plus, we’re a talented team of 17 in a high-tech hardwood-and-glass downtown office.

We had already written our culture code, picked a new name and thought a lot about who we wanted to be, now we were all grown up (21 and legal everywhere, folks).

It was time to let the world know the new us.

Human_Code Branding - mugs and buttons and business cards!

What’s in a name? A whole lot, actually.

Anyone who’s ever named a child, furry friend or company knows that there’s an awful lot of hemming and hawing, second guessing, unwanted input and false starts before you get it right.

For our renaming enterprise, we were inspired by the book Hello My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins. (Read Drea’s book review for a detailed recap of the book’s key take-aways.)

Human_Code is a name that reflects who we are, what we do and (most importantly) why we do it—without breaking any of Watkins’s naming rules.

We live in a time when change happens at the speed of a microprocessor and the divide between those who understand technology and those who need it widens daily. Consumer expectations and technological capabilities are altering the way we live, work, purchase, play and learn—and organizations with great intentions and amazing potential are struggling to keep up.

The world may have gone digital, but its inhabitants are still very much human. Human_Code links the two—and the magic happens in the underscore.

Humans bring strategic thinking, creativity, courage and fallibility to every one of our endeavours—we try, we learn from our mistakes, we do better. Technology, then, becomes a tool we can use to be our best selves.

This quote, which most of Google and all of Pinterest attributes to Albert Einstein, perhaps sums it up best:

Quote from Albert Einstein - computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond animation

Our new tagline is “In pursuit of greatness.” It’s an aspirational statement, both for us and our clients. Greatness is what happens when we apply technology to human problems, whether that’s a business objective like increasing customer engagement or a corporate social responsibility goal, such as helping Hamilton-area organizations become more agile.

So, after weeks of anticipation, we’re saying it loud and we’re saying it proud:

We’re Human_Code.
We’re a modern agency for a digital world.
We turn good companies into great brands using people power and digital tools.

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