Learn the 6 marketing metrics your boss actually cares about
Are you having trouble measuring your impact?
As marketers, we work tirelessly to show we're making an impact with a laundry list of metrics. But does your boss really care? With studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
In this cheat sheet, you'll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios so you know why these metrics are important and how to interpret them
Download our cheat sheet to show your boss the true value of your marketing.