Big appetite. Small budget.
When award-winning chef, Mark Farrugia, came to us to brand his new Italian restaurant, all we had was a name, concept, first location and a request to give him everything—including the kitchen sink—quickly and economically. We produced a comprehensive mood board that explored everything from logo and tagline to menus and takeout containers. We pitched ads, designed aprons and wrote a first draft of the restaurant’s ‘big why’ statement. Essentially, we threw a bunch of spaghetti against the fridge—and it all stuck.
Visual Identity / Marketing
- creative direction
- visual identity including logo design
- tagline and brand statements
- responsive WordPress microsite
STAND OUT SIGNAGE
Sasso lives in a commercial plaza that is home to a number of competing restaurants. New to the market and in an effort to stand out from the crowd it was important that the exterior signage be clear and enticing to those passing along the busy roadway or driving through the shared parking lot.
HARD WORKING APPAREL
In a restaurant environment staff uniforms need to stand up to repeated wear and the demands of the job. The logo on front and the catchy statement “You want a piece of this?” on back, kept things clean and cheeky for the Sasso staff. If you got to wear a uniform, might as well make it functional and fun.
FROM CONCEPT TO KITCHEN
Our creative direction moodboard included concepts for everything—imagery, advertising, exterior and interior finishings, interior design, menus, t-shirts, signage and more. Sasso opened its doors in March 2016 (see photos from the launch above) and is keeping things ‘deliciously saucy’ with its modern take on Italian food served up with style.