Giving voice to business.
As “the voice of business in Hamilton,” the Chamber of Commerce needed a website that showcased its members, with professional photography and direct quotations, and a new logo that could be adapted to make four new affiliate logos. The new brand needed to be sophisticated and forward thinking but the templates for print materials needed to be simple to work with in Word. The Chamber’s leadership, staff and website have changed recently, but the logos (which includes Hamilton HIVE) are all still in use.
Hamilton Chamber of Commerce
Branding / Visual Identity / Website
Photography by Lee Li
- creative concepts and direction
- visual identity including logo design
- professional photography
- print design and collateral
- website design
- custom content migration
- web development
BRINGING CONSISTENCY WITH A BRAND GUIDE
One of the largest challenges for the Hamilton Chamber of Commerce was an out-of-date visual identity and a lack of consistency among their visual materials. If they were to represent the future of business of Hamilton, they knew they needed to start ‘walking their talk’.
MAKING THE BRAND WORK INTERNALLY AND IN WORD
To be responsible with member funds and a low internal marketing budget, most if not all communications were handled in-house by the Chamber staff. As with many organizations, team members were not well versed with professional graphics programs. If any work was going to be done internally, it would have to work in Microsoft Word. Templates were created in Word, making it easy for the staff to maintain and communicate the new brand visually without a masterclass in Photoshop or Illustrator.
TRULY GIVING THE BUSINESS COMMUNITY A FACE AND A VOICE
The key goals of the Chamber all centered on giving a voice to the Hamilton business community and engaging members to ‘join in’ conversations about building a better, stronger Hamilton. To visually communicate this objective we worked with photographer Lee Li and took portraits of Chamber members and staff which were used for print, marketing and the new website.
TAKING THE MESSAGE ONLINE
Not only was the Hamilton Chamber visual identity dated but the website had definitely seen better days. Back in 2012 new things like ‘blogging’ and ‘Twitter’ were coming on strong as new platforms for sharing opinions and starting conversations. A complete overhaul of the UX/UI and an integration of ‘news’ posts with a Twitter feed was just the starting point for ‘the new Chamber’ online.