Downsized name and supersized impact.
We helped Alpine Environmental Disposal and Junk Removal downsize its name when bins.ca became available, turning a URL into a new brand personality, tagline and crap-tastic campaign to catch the attention of new customers. Visual and narrative storytelling, creative campaign slogans, digital ads and a direct mail postcard campaign all helped bins.ca dispose of an outdated image and attract a new type of customer.
Alpine Environmental Disposal / BINS.ca
Branding / Marketing Campaign
- creative direction
- visual identity including logo design
- tagline and brand statements
- audience personas
- direct mail marketing campaign
- direct marketing campaign
- traditional OOH billboard advertising
FROM CREATIVE CONCEPT TO MARKET
When faced with the challenge of marketing garbage removal we knew we had to think ‘outside the bin’. By focusing our messaging on specific personas and emphasizing their key motivations for ‘scrapping their crap’ we knew we were on to something. In the end, the use of bold colours and a bit of Canadian humour made marketing disposal bins not so crappy.