Web accessibility

How can I tell if my website is accessible: 3 quick ways

Previously, I wrote a piece called An introduction to web accessibility. If you're new to accessibility, you should start there. Accessibility is the great promise of the Internet. It's also a way for organizations to ensure they're reaching everyone, everywhere and all the time—because accessible websites aren't just for a small group of people with special needs. Accessible websites are for your mom after she's had ...

WordCamp Hamilton Agile Presentation

“This one time, at WordCamp…we talked about Agile.”

Marcelo Granados shared many quotable quotes during his presentation on Agile last Saturday at WordCamp Hamilton. “People communicating with other people is what makes Agile work” and “Plans are worthless. Planning is everything” were the two that sparked the most conversation. There is absolutely nothing to tie WordCamp to American Pie , that R-rated teenage romp from 1999 that made the phrase “This one time, at Band ...

Sound of Music Festival Partnership

Proud to be rockin’ it with the Sound of Music Festival

When it comes to music—and Burlington—we’re big fans. That’s why we’re proud to announce our five-year partnership with the Sound of Music Festival. We’ll help the festival keep on rockin’ with a whole new generation of music lovers while maintaining what’s made it great—all the stuff that the festival’s marketing manager, Janet Stephens, talks about below. We like to rock ‘n’ roll. In fact, about half of ...

You're 5 steps away from writing your first amazing blog post

You’re 5 steps away from writing your first amazing blog post

Writing an amazing blog takes discipline—but it shouldn’t hurt. If you know your audience, start with a clickable headline, write like you talk, tell true stories and ask for feedback, your first blog post will be the first of many—each one better than the last. How failing at golf taught me a universal truth about writing I firmly believe there’s a writer in every single one of us. Trouble is, our brains get in the ...

Human Code Rebrand

Goodbye Imagination Plus…hello Human_Code

Human_Code is a modern agency for a digital world. It’s the kind of place where real people work together to turn good companies into great brands and, in the process, realize their true potential. As of today, we’re officially Human_Code. It’s an exciting day—the end result of years spent feeling like something wasn’t quite right, both with our name and the experience we promised our clients. See, a lot has changed ...

How to describe Agile to an alien

How to describe Agile to an alien and other words of wisdom from David Sabine

Back in January, we spent two jam-packed days with Scrum trainer and consultant David Sabine learning how to be more agile—and we don’t mean our yoga moves. (Though if we’d said we wanted to learn about high performing teams while doing downward dog it’s a sure bet he would’ve worked it into the agenda, probably using it as a way to teach us that multi-tasking is a myth). It was hands-down the best training some of us ...

How can I tell if my website is accessible

An introduction to web accessibility

One afternoon, my brother and I were watching a snowboarding video together. He's been snowboarding for years and has even had the opportunity to represent Canada on the international stage—I'm super proud of him. He was using the video to show me where he was heading to train in a few weeks—beautiful mountains with the crystal white snow glimmering in the golden glow of the setting sun. The narrator was telling the story of ...

5 signs you've been hacked

5 signs you’ve been hacked

If you own and run a website or blog, you've probably heard about keeping your site up-to-date with upgrades and security patches. What you don’t hear as much about are the actual signs that indicate a hack may have taken place on your website. Signs may be "in your face," for example, your website displays an error or blank screen. They can also be subtle, for example, people start emailing you to say your site is sending out spam. ...

12 Inspiring brand style and identity guide

12 Inspiring brand style and identity guides

As soon as I’m given a project to create something I automatically research the crap out of it to get inspired. Pinterest, Google, Behance—I’m constantly pinning and sending myself emails of all the awesome examples that I come across. (Some of them are probably not even related to what I’m looking for, but I’ll save them for later. Who knows when they’ll come in handy?) Recently I’ve been putting together ...

SEO then and now

SEO then and now: From keyword stuffing to digital marketing

Long gone are the days when you could have your targeted search terms show up on top of the Google search results by stuffing your pages with keywords and acquiring hundreds of cheap external links. Today, ranking high in Google requires quality content, credible external links and a good user experience. You have to pay attention to analytics, relationship building and branding—and it requires the talents of an entire marketing team ...

Hello My name is Awesome

How to create a brand name that sticks: A review of ‘Hello My Name is Awesome’ by Alexandra Watkins

Alexandra Watkins had me at ‘Hello.’ As a working brand manager and practicing creative, I am constantly trolling Google for inspiration, advice and, at times, divine intervention. In the throes of rebranding and renaming our own company I had hit the proverbial ‘wall’ and that’s when I came across Alexandra’s website www.eatmywords.com, which lead me to her book Hello My Name is Awesome. Let’s just say I found the divine ...

Disney

From branding botox to full-on facelift: Take a look in the mirror. Is it time to rebrand? Take our quiz.

Your brand is your personality. It’s the emotional connection that your customers, clients, employees, friends, enemies and your grandma (if she’s in your target demographic) make to your products, services and organization as a whole. © www.sneakhype.com We love to quote Jeff Bezos, founder of Amazon: “Your brand is what people say about you when you leave the room.” Your brand is the stuff people won’t say to your ...

Superhero

We all have the potential for greatness.

Every day is an opportunity to do better. That’s true whether we work for an agency or need the services of one. Reaching our potential takes hard work, teamwork, commitment, curiosity and openness. It’s not about being perfect. It’s about making progress. And that’s the true measure of success. Do you want to be great? Of course you do. LET’S BE GREAT TOGETHER   We are a modern agency for a digital ...